JWT+H+F focuses on interactivity with new website
With its redesigned website, the Zurich-based advertising agency JWT+H+F aims to take a different approach than most Swiss advertising agencies do with their websites.
The Zurich-based advertising agency JWT+H+F wants to take a different path with a newly designed website than most Swiss advertising agencies do with their websites. While the majority of agencies in this country continue to focus on presentation with their online presence, JWT+H+F wants to follow the Web 2.0 trend, which allows web visitors to interact like a business card. In this way, the topic of advertising and the work of JWT+H+F are to be actively brought into the conversation.participating instead of watchingJWT+H+F wants to use this as a marketing tool. Debates about good and bad advertising are to take place on the company's own homepage and opinions are to be exchanged. There are also opportunities to rate the agency's work and individual articles. However, new entries and comments are checked before publication. Films are hosted on Google Video, with the advantages that streaming is outsourced and more visitors are directed to the agency website. Content and comments can also be subscribed to as RSS.
Every employee can publish articles directly via the system. A core team at JWT+H+F manages the site. The new website was developed by Core in Zurich and implemented by Jackfruitdesign in London. Core specializes in strategy, branding, usability and social interaction websites and led the project and developed the design and information architecture.
Every employee can publish articles directly via the system. A core team at JWT+H+F manages the site. The new website was developed by Core in Zurich and implemented by Jackfruitdesign in London. Core specializes in strategy, branding, usability and social interaction websites and led the project and developed the design and information architecture.
