JWT+H+F continues commuter campaign for Berocca
Which audience is most likely to respond to a vitamin tablet for strong nerves? The Zurich-based advertising agency JWT+H+F is targeting commuters and is therefore focusing its second campaign for the Bayer product Berocca primarily on public transportation.
Which audience is most likely to respond to a vitamin tablet for strong nerves? The Zurich-based advertising agency JWT+H+F is focusing on commuters, which is why the second campaign for Bayer's Berocca product is also being shown heavily on public transport. Alluding to the daily gauntlet of the stressed office population, it advertises with slogans such as: Berocca - and the thread of patience becomes a tightrope or: Berocca - and the meeting marathon becomes a walk in the park.
From January, rail posters will be on display in all intercity trains and commuter trains in Switzerland. According to the agency's press release, they are intended to show in a playful way how Berocca can take the stress out of daily office life. The motifs will also appear as F12 posters in selected Swiss railroad stations.
Responsible at JWT+H+F: Grischa Rubinick (CD), Anna Kindlimann (graphics), Mike Krüll, Mathias Bart (text), Rainer Bühler (strategic planning), Vanessa Lehmann-Spalleck and Fabian Merz (consulting). Responsible at Bayer (Schweiz) AG: Daniel Bärlocher (Group Brand Manager Nutritionals) and Roger Zimmerli (Brand Manager).
From January, rail posters will be on display in all intercity trains and commuter trains in Switzerland. According to the agency's press release, they are intended to show in a playful way how Berocca can take the stress out of daily office life. The motifs will also appear as F12 posters in selected Swiss railroad stations.
Responsible at JWT+H+F: Grischa Rubinick (CD), Anna Kindlimann (graphics), Mike Krüll, Mathias Bart (text), Rainer Bühler (strategic planning), Vanessa Lehmann-Spalleck and Fabian Merz (consulting). Responsible at Bayer (Schweiz) AG: Daniel Bärlocher (Group Brand Manager Nutritionals) and Roger Zimmerli (Brand Manager).
