JWT+H+F stages Supermamis for Knorr

The Zurich agency JWT+Hostettler+Fabrikant (JWT+H+F) has built a platform for the 100th anniversary of the Knorr food company. This presents the Supermamis in the anniversary year. As part of this project, Knorr is celebrating Swiss moms in advertisements and radio spots. In addition, in collaboration with B6 Brand Emotion, editorial collaborations were launched on the topic of supermoms, with several Swiss magazines and newspapers presenting celebrities and less prominent supermoms. With the continuation of the "Genial einfach Kochen" recipe booklets, moms and families also receive an anniversary gift. Finally, families and friends can nominate their own personal supermom in a major competition.