JWT&H&F emphasize Mazda design
Experts agree that Mazdas are beautifully designed cars: Mazda’s design studios recently won the Grand Prix du Design at the Festival International de l’Automobile in Paris. Now, the Zurich-based advertising agency JWT&H&F has developed a design-themed communications package for Mazda dealerships’ fall exhibitions.
Mazdas are beautifully designed cars, according to the experts: the Mazda design studios recently won the Grand Prix du Design at the Festival International de l'Automobile in Paris. Now the Zurich advertising agency JWT&H&F has developed a communication package on the subject of design for the Mazda dealer exhibitions in the fall.
The centerpiece is a newspaper supplement that explains the new Nagare design language, assigns a typical driver to each Mazda model and defines its world. In addition, a Mazda can be won in a competition that is offered via dealer invitation cards, exhibition advertisements and garage decorations, among other things.
The Mazda Design supplement is published in three languages and is inserted in all major Sunday titles in Switzerland and other magazines.
Responsible at JWT&H&F: Remy Fabrikant (overall responsibility), Mike Krüll (CD/text), Grischa Rubinick (CD/art), Paolo Tonti (AD), Vanessa Lehmann-Spalleck (consulting), Rainer Bühler (strategy), Jonathan Heyer (photo). Responsible at Mazda: Marc Ulmann (Advertising Manager), Nathalie Gantner (Marketing Assistant).
The centerpiece is a newspaper supplement that explains the new Nagare design language, assigns a typical driver to each Mazda model and defines its world. In addition, a Mazda can be won in a competition that is offered via dealer invitation cards, exhibition advertisements and garage decorations, among other things.
The Mazda Design supplement is published in three languages and is inserted in all major Sunday titles in Switzerland and other magazines.
Responsible at JWT&H&F: Remy Fabrikant (overall responsibility), Mike Krüll (CD/text), Grischa Rubinick (CD/art), Paolo Tonti (AD), Vanessa Lehmann-Spalleck (consulting), Rainer Bühler (strategy), Jonathan Heyer (photo). Responsible at Mazda: Marc Ulmann (Advertising Manager), Nathalie Gantner (Marketing Assistant).
