JWT+H+F: Catching customers with grammatical errors for Mastro Lorenzo
The Zurich agency JWT+H+F has just launched the second wave of campaigns for the coffee manufacturer Mastro Lorenzo with ex-Miss Christa Rigozzi. This time, the campaign plays on the charm of the Ticino native's not entirely flawless German.
Because the previous campaigns of the coffee manufacturer Mastro Lorenzo were not so well received in Switzerland, the Zurich agency JWT+H+F hired ex-Miss Switzerland Christa Rigozzi as a brand ambassador in the spring to perfectly combine Italianità and Switzerland. With this in mind, the first wave of the campaign was launched in April and is now being followed by the second. Since then, Rigozzi has once again been very present in TV sponsorship, on billboards and in advertisements.
The highly personalized campaign also advertises with the charming, not entirely flawless German of the Ticino native. For example, the natural blonde unambiguously breathes phrases such as "I love his strong body" from the ads. Rigozzi is also out and about in the flesh for the Kraft Foods coffee brand, on a tour from Winterthur to Zurich, where she often makes a spontaneous stop and offers passers-by a cup of Mastro Lorenzo, according to a press release. The only fly in the ointment is the apparent lack of coordination with the personalized campaign. Website by Mastro Lorenzo.
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Isa McInnes and Martin Bettler (art director), Mike Krüll and Markus Tränkle (CD/text), Anna Kindlimann (graphics), Rainer Bühler (strategy), Franco Elsener (consulting), Juventino Mateo (photography), TypeDesign (image processing). Responsible at Kraft Foods Switzerland: André Eiermann (Brand Manager Coffee Switzerland).
The highly personalized campaign also advertises with the charming, not entirely flawless German of the Ticino native. For example, the natural blonde unambiguously breathes phrases such as "I love his strong body" from the ads. Rigozzi is also out and about in the flesh for the Kraft Foods coffee brand, on a tour from Winterthur to Zurich, where she often makes a spontaneous stop and offers passers-by a cup of Mastro Lorenzo, according to a press release. The only fly in the ointment is the apparent lack of coordination with the personalized campaign. Website by Mastro Lorenzo.
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Isa McInnes and Martin Bettler (art director), Mike Krüll and Markus Tränkle (CD/text), Anna Kindlimann (graphics), Rainer Bühler (strategy), Franco Elsener (consulting), Juventino Mateo (photography), TypeDesign (image processing). Responsible at Kraft Foods Switzerland: André Eiermann (Brand Manager Coffee Switzerland).
