JWT/Fabrikant: New campaign created for Groupe Mutuel
After the JWT/Fabrikant agency launched the campaign last year for the health insurer Groupe Mutuel featuring its Sanatel product, here comes the second installment.
"Mission all-round protection" has been Groupe Mutuel's communication approach since last year, the agency writes in a press release. After JWT/Fabrikant took over the Campaign The company's first product, Sanatel, has now been followed by a second coup: Bonus supplementary health insurance is another product that offers every insured person the best individual protection and includes not only convincing benefits but also a sophisticated premium system. What sounds rather complicated on paper is summed up by JWT/Fabrikant in a TV commercial and an advertisement.
Los Angeles-based director Kai Sehr was engaged to realize the commercial and the images for the advertisements were shot by cameraman/photographer Kalle Dobrick. Robbie Müller is responsible for the 3D composition of Groupe Mutuel's Swiss Power Women.
The spot will be on air from March 18 and the ads will be seen in the daily/Sunday press and in magazines.
Responsible at Groupe Mutuel: Olivier Revaz (Head of Marketing), Serge Grand (Head of Advertising). Responsible at JWT/Fabrikant: Remy Fabrikant (overall responsibility) , Andreas Mädler (CD) , Isabelle Bischoff (AD) , Cagdas Cakmaktas (graphics), David Keller (text) , Monica Miraldi, Katrin Heinrichs (consulting) , Rainer Bühler (strategy) , David Guntern (DTP), Lamar Hawkins (agency producer), Robbie Müller (3D animator), Pablo Kirschke (3D support), Felix Schregenberger (image editing), Kai Sehr (director), Kalle Dobrick (DoP/photo), Michael Kindermann/Snap Film (production), Roger Koller/Tobias Roesli/online (post-production).
