JWT/Fabrikant: Campaign created for Mazda
The Zurich agency JWT/Fabrikant is launching a model-specific campaign for Mazda. The subjects are intended to highlight the special features of the individual models.
According to a press release, the agency is deliberately emphasizing the seductive attributes of the Mazda 2, with the agile city runabout being particularly popular with female customers. This desirability should also be shown in the advertising, the press release continues. With the Mazda 3, JWT/Fabrikant has paid particular attention to the lavish equipment. The Mazda 5 is positioned as the perfect addition to the existing fleet: The minivan is to be presented as the ideal solution for families who want plenty of space for offspring.
The subjects will be shown throughout Switzerland in various magazines, on posters and in an online campaign, depending on the respective audience.
Responsible at Mazda: Matthias Walker (Marketing Director), Nathalie Gantner (Advertising Specialist). Responsible at JWT/Fabrikant: Remy Fabrikant (overall responsibility), Monica Miraldi (Client Service Director), Marlene Hubschmid (consulting), Mihoko Homma (strategy), Martin Bettler (Creative Director, Art Direction), Nemi Gajic (text), David Guntern (image editing/DTP). Responsible at Dotpulse: Nathalie Hämmerli (Online Campaign).
