JWT/Fabricator in pool with Bendrit

On behalf of Rivella, JWT/Fabrikant developed a social media campaign that cleverly satisfies the need for self-expression of the social media-savvy target group and elegantly links the themes of water and refreshment with the Rivella brand: the search for the Pool Hero (werbewoche.ch reported). The campaign kicks off with a viral spot lasting several minutes in which Bendrit Bajra and his colleague from French-speaking Switzerland Yoann Provenzano plunge into the water and ask their fans to do the same and show off their moves.

It can be assumed that some will comply with this request: In the first 15 minutes after go-live alone, the Viral spot viewed over 10,000 times.

 
Supporting measures include banners, native ads on 20 Minuten and Watson, and a classic poster campaign encouraging young people throughout Switzerland to jump spectacularly into the water, film themselves doing so, and share and rate the films.
 
The latest films made by users are continuously published on the microsite Pool-hero.ch published. For the best move, Rivella will award an exclusive vacation home in the South of France for a summer - with its own pool, of course.
 
Responsible at Rivella: Andrys Aardema(Head of Marketing), Adrian Ehrbar (Head of Sports & Events), Simon Bohnenblust (Project Manager Sport & Events), Andrea Milena Wüthrich (Project Manager Sport/Events), Carla Mathieu (Brand Manager Rivella), Michael Nussbächer (Junior Brand Manager Rivella). Responsible at JWT: Remy Fabrikant (Managing Director/CEO), Peter Brönnimann (Creative Director), Simon Staub (Art Director), Martin Bettler (Art Director), Cagdas Cakmaktas (Junior Art Director), Heinz Helle (Text), Scarlett Gaus (Director Strategic Planning), Adrian Huwyler (Head of Digital and Social Media), Esther Tabirri (Business Director),Sasha Djabbari (Digital Account and Overall Project Management), Pascal Kuptz (Digital Producer), Daniela Berther (Art Buying). Responsible at who's mcqueen picture gmbh: Philipp Petersson (Executive producer), Clemens Petersson (Line producer), Jyri Pansanen (Director Key Visual), Kai Sehr (Director), Björn Knechtel (Camera), Marko Strihic (Editor), Florian Wolf (Colorist). Responsible at Südlicht: Thomas Winiger (Postproduction Viral Spots). Responsible at Hastings Audio Network: Ricardo Passani (Hastings / Sound Editor). Responsible at Gold Interactive PR: Watezz Bleuer (overall responsibility for the website).

Making of: