JWT/Factory rethinks the car for Mazda
To publicize the new Mazda CX-5, JWT / Fabrikant has developed a launch campaign for Switzerland. The campaign with the slogan "Mazda CX-5 - The car rethought" is now available.
Advertisements and posters appear under this claim, which not only visually emphasize the break with old conventions, but are also intended to show the areas in which the car shines with revolutionary innovations, the agency said in a press release on Wednesday. This is particularly evident on a mega poster that is currently being displayed in Zurich at Bleicherweg 21. It proves that the CX-5 sets new standards in the truest sense of the word.
The launch is also accompanied by informative movies on the web about the outdoor all-rounder and Skyactiv technology.
Responsible at Mazda (Suisse): Matthias Walker (Marketing Director). Responsible at JWT / Fabikant: Remy Fabrikant (overall responsibility), Andreas Mädler (creative director), Mihoko Homma (strategy), Martin Bettler, Isabelle Bischoff (art director), Mathias Bart, David Keller (text), Monica Miraldi, Katrin Heinrichs (consulting), David Guntern (image editing/DTP).
