JvMatt/Limmat: A sweet story filmed for Wernli
The long-established Swiss company Hug is taking Wernli's Jura Choco Waffles to the next level. Jung von Matt/Limmat has created a new TV commercial for the campaign.
The concept is based on the observation that mothers always keep the biscuits as far out of reach of their children as possible. The film shows two brothers training towards their personal peak from morning to evening: The little one spends the whole day on the shoulders of the big one, so that the two of them tower over their friends and schoolmates by quite a bit. All sorts of things happen in the process, and at the end of the spot they are rewarded with delicious Wernli biscuits, in keeping with the campaign motto "Me het de Wernli eifach gernli". The spot was directed by Jeppe Rønde and is running on TV throughout Switzerland.
Responsible at Hug/Wernli: Andreas Hug, Werner Hug (Executive Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Esther Stalder (Head of Product Management Wernli), Andrina Tschiemer (Junior Product Manager). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Director), Alexander Holtz, Diana Rossi (Text),Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (Consulting), Ilonka Galliard (Agency Producer), Pumpkin Film (Film Production), Jeppe Rønde (Director), Sebastian Blenkov (Camera), Simon Borch (Music).
