JvM/Limmat dresses Lolitas warmer
The Vögele company Max Shoes and Jung von Matt/Limmat are sending two new looks down the runway. They show how the campaign, which launched in the spring of 2007, is styled for the cooler months.
The Vögele company Max Shoes and Jung von Matt/Limmat are sending two new subjects onto the catwalk. They show how the campaign launched in spring 2007 can be styled in the cooler season. The short babydoll dresses have not become longer, just warmer. The previously summery open shoes have made way for closed shoes - in line with the fall trends - but are still staged to maximum effect. The fall designs will be on display in all Max stores in Switzerland over the next few weeks. Responsible at Max Shoes: Carmela Vetsch (Head of Marketing Services and Product Placement); Yvonne Kälin (Visual Merchandising). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction); David Hanselmann (Art Direction); Samuel Knaus (Text); Martin Samsel (Unit Management); Sebastian Durband (Consulting); Ilonka Galliard (Art Buying); Diego Alborghetti (Photography).
