JvM /Limmat: What sucks, goes under the buck
The creative team at Jung von Matt/Limmat has developed a monstrous contraption for Graubünden Ferien and Calanda: the battering ram. It’s designed to rid the lowlands of the things that annoy people in their everyday lives.
In a converted crash test center, an iron ibex stands on one side and an oversized barrel of Calanda on the other. Between them comes that which is annoying. The ibex is accelerated and the annoying object is pulverized. To see is the ram on a WebsiteThere, users vote every day to decide what gets on their nerves the most. Whatever gets more votes will be crushed by the battering ram at 5 p.m.. In addition to the crash, a webcam also shows the set-up and clean-up work, as well as everything else that happens around the ram. Each crash is captured by several high-speed cameras and then posted as a movie in the gallery. Last Friday, the fitness craze was disposed of. On Monday, Mike Shiva is up for election against the financial crisis.
Responsible at Regionenmarke Graubünden: Gaudenz Thoma (CEO), Gieri Spescha (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Heineken Switzerland (Calanda): Patrik Widmann (Group Brand Manager). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez, Michael Rottmann (CD), Daniel Serrano (AD), Ricco Pachera, Christina Baeriswyl (graphics), Claudia Camenisch, Felix Zürcher (consulting), Remo Brunner (public relations), Notarmon Buchli (programming), Ilonka Galliard, Erasmo Palomba (artbuying).
