JvM/Limmat: "Spick dini Fründa nach Graubünda" (Send your friends to Grisons)
Jung von Matt/Limmat created a playful Facebook promotion for Graubünden. Participants can use an ibex to fling a Facebook friend straight to Graubünden.
The aim is to hit the respective weekly target. The user can determine the shooting direction and set how hard the ibex should swing. As an additional difficulty, the wind conditions over the Grisons mountains must be taken into account. Each friend who hits the weekly target increases the chance of winning the weekly prizes. The game is also spread via Facebook friends. Every friend who lands in Graubünden can be informed of this with a post. Since the game was launched, over 100,000 friends have already been catapulted to Graubünden.
About the game: Apps.facebook.com/ferienschleuder.
Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Corporate Communication), Mike Frei (Brand Management & PR). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez (Creative Direction), Samuel Christ (Text), Bruno Manser, Daniel Serrano (Art Direction), Anja Schatz (Screen Design), Rolf Helfenstein, Nicolas Schoberth, Florence Studer, Roman Meister (Consulting), Erasmo Palomba (Art Buying), Elefant Studios (Animation), Jingle Jungle (Sound Design), Stephan Meier, edge5 (Programming).
