JvM/Limmat: Snow delivered on time
The Graubünden ibex is featured in a winter campaign for Davos Tourism, Klosters Tourism, and Davos Klosters Mountain Railways. Deeply buried in snow, Graubünden’s heraldic animal stands out against the white expanse.
The campaign for the Graubünden regional brand from Jung von Matt/Limmat was launched on October 30. The first works for the partners Davos Tourismus, Klosters Tourismus and Davos Klosters Bergbahnen are now appearing. In this winter campaign, the Grisons ibex makes another appearance. Just in time for the first snow, this time he invites snow sports enthusiasts to Davos and Klosters. Covered in deep snow, the Graubünden heraldic animal speaks from the white masses and conveys the message that the season can begin. Posters are used as part of this campaign and a commercial has been supporting the start of the season in Davos-Klosters since November 16, 2007. Campaigns and promotions by other partners of the Graubünden regional brand will follow. Responsible for the Graubünden regional brand:
Gaudenz Thoma (CEO), Gieri Spesch (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Davos Tourismus/Klosters Tourismus/Davos Klosters Bergbahnen: Béatrice Merlach (Head of Marketing), Bettina Bolliger (Marketing & Events), Marika Zanoletti (Marketing & Sales). Responsible at Jung von Matt/Limmat:
Alexander Jaggy, Michael Rottmann (Creative Direction), Fernando Perez (Art Direction), Livio Dainese (Text), Christina Baeriswyl (Graphics), Rolf Helfenstein, Claudia Camenisch (Consulting), Didi Knall, Ilonka Galliard, Erasmo Palomba (FFF/Art Buying), Hannes Kutzler (Photography), Artbox (Animation), Markus Zeugin, Florian Frank (Camera), Jingle Jungle (Sound Design).
