JvM/Limmat: Up-and-coming model becomes a star for SI Style
SI Style's current advertising campaign portrays ordinary people as if they were celebrities. SI Style, in collaboration with the Zurich-based agency JvM/Limmat, has now taken it a step further and held a street casting to find an up-and-coming model for its fall campaign.
Under the motto "The makings of a star", the current advertising campaign from Schweizer Illustrierte (SI) Style portrays unknown people as if they were stars. Together with the Zurich agency Jung von Matt/Limmat, SI Style has now gone one step further and is looking for a young model for the campaign appearance in the fall via street casting. On a paparazzi course in front of the Starbucks on Zurich's Bahnhofstrasse, the candidates had to prove how to behave like a star in front of a paparazzo with shopping bags, a coffee cup and a cell phone. In the online voting, Sabrina Diriwächter from Kaisten was ultimately chosen as the winner. She now plays the star role in the motifs of SI Style's fall campaign.
Responsible at Jung von Matt/Limmat:
Alexander Jaggy (Creative Direction); Thomas Ammann (Text); David Hanselmann (Art Direction); Florian Fröhlich (Graphics); Martin Samsel, Petra Gayko, Dennis Busch (Consulting); Ilonka Galliard (Art Buying); Chris Tribelhorn (Photography); Patrick Häusermann (Styling); Matthias Adolf, (Digital Media). Casting: Rufener Events, Moderation Casting: Melanie Winiger Responsible at SI Style:
Urs Heller (Publishing Director Schweizer Illustrierte/Editor-in-Chief SI Style); Stéphanie Joly (Product Manager SI Style); Franziska Schmid (Head of Advertising Ringier Magazines).
Responsible at Jung von Matt/Limmat:
Alexander Jaggy (Creative Direction); Thomas Ammann (Text); David Hanselmann (Art Direction); Florian Fröhlich (Graphics); Martin Samsel, Petra Gayko, Dennis Busch (Consulting); Ilonka Galliard (Art Buying); Chris Tribelhorn (Photography); Patrick Häusermann (Styling); Matthias Adolf, (Digital Media). Casting: Rufener Events, Moderation Casting: Melanie Winiger Responsible at SI Style:
Urs Heller (Publishing Director Schweizer Illustrierte/Editor-in-Chief SI Style); Stéphanie Joly (Product Manager SI Style); Franziska Schmid (Head of Advertising Ringier Magazines).
