JvM/Limmat: Young talent initiative Tecmania.ch developed
Following a pitch organized by the industry association Swissmem, Jung von Matt/Limmat was awarded the contract to significantly improve the image of technical professions through an initiative aimed at attracting young talent.
At the heart of the campaign is the Internet platform Tecmania.ch. National billboards, display campaigns, and activities on social media platforms all lead to the website. Tecmania.ch primarily offers fascinating stories that take place in the world of technology. A monthly e-magazine with short videos, infographics, image galleries and competitions offers exciting insights into the industry and motivates people to enter the world of technology. The platform also presents companies and job profiles in the industry and provides a quick overview of the various study and training opportunities. Young people can search for apprenticeships and get in touch with the companies.
The Tecmania initiative starts in elementary school. Basic knowledge about technology is promoted via numerous interactive teaching materials at primary and secondary level. These materials are all based on the content of Tecmania.ch and are closely linked to the platform.
On October 28, 2009, the launch of the multi-year initiative took place at Technorama Winterthur. Over 100 invited guests, including high-ranking representatives from Swissmem member companies, attended the event together with ten school classes. Tecmania.ch will have a strong offline presence over the next two months in a special exhibition at Technorama and then at numerous careers fairs.
Responsible at Swissmen: Ruedi Christen (Head of Communication), Jonas Lang (Communication Manager). Responsible at Jung von Matt/Limmat: Bruno Manser, Notarmon Buchli, Alex Schradt, Matthias Adolf, David Lüscher (Online), Melanie Schneider, Remo Brunner, Cyrill Hauser (PR, Events, Webcontent), Rolf Helfenstein, Claudia Camenisch, Felix Zürcher (Consulting), Alexander Jaggy, Lukas Frei (CD), Samuel Christ (Text), Inken Rohweder (AD), Adrian Merz (Graphics), Didi Knall (Art Buying), Garrigosa Studio (Photography), Kiknet.ch (educational content for schools).
Launch Event:
