JvM/Limmat: Enjoying instead of reading

For each sustainable commitment in the areas of environment, consumption, health, society and employees, Migros makes a binding promise - and thus gives the generation of tomorrow its word that it will do everything to achieve the ambitious goals. After focusing on the environment, society and consumption in previous communications, the new Generation M campaign puts Migros' commitment to healthy eating at the center. For example, in what is now its 63rd promise to the generation of tomorrow, the retailer promises to expand its range for allergy sufferers by thirty percent by the end of 2016. Thanks to the new products free of gluten, lactose and other intolerance triggers, the growing number of people with a food intolerance can see at a glance what is good for them and eat a healthy and balanced diet.

The new TV commercial by Jung von Matt/Limmat shows a young allergy sufferer who misses out on a lot in his life by constantly checking the ingredients. Until he turns the tables thanks to Migros' new allergy products. In addition to the film, the campaign includes posters, advertisements and online measures. It can be seen throughout Switzerland with immediate effect.

Responsible at Migros: Marc Engelhard (Head of Marketing Communications); Roman Reichelt (Head of Umbrella Brand); Giovanna Colucci (Project Manager Sustainability Communications ); Sarah Linder (Intern Umbrella Brand); Philipp Marquard (Head of Media); Delakowitz Nadine (Project Manager Media). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction) ; Andy Lusti, Maurus Zehnder, Christian Bobst (Creative Direction) ; Stefan Ganz (Text) ; Lukas Frischknecht, Grit Wolany (Art Direction); Amaru Eslava (Graphics) ; Sarida Bossoni, Deborah Herzig (Art Buying) ; Thomas Steiner, Andrea Walker (Consulting) ; Chocolate Films (Film Production); Michela Trümpi (Producer); Marcel Langenegger (Director); Danny; Hiele (Camera) ; Heardis! (music); Jinglejungle (sound studio); Tobias Stahel (photography); Lorenz Wahl (image editing).