JvM/Limmat: The Hug brothers shake a leg
Hug Guezli has launched a new line of cookies based on traditional Swiss recipes. To promote the new addition to its product line, Jung von Matt/Limmat has cast the Hug brothers as the stars of the campaign—and as dancers.
A commercial shows Werner and Andreas experimenting in their bakery. Werner reaches for a biscuit and examines it with a scrutinizing look. Suddenly he starts to dance. His brother Andreas joins in. Together they dance in a musical journey back in time to the good old days. From krumping to hip-hop, from Michael Jackson's moonwalk to the legendary Charleston, the brothers have mastered every dance style. Their journey ends in the 1920s.
Responsible at Hug: Andreas Hug, Werner Hug (Management Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Andrea Staffelbach (Head of Product Management Hug Retail). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (CD), Livio Dainese (Text), Fernando Perez (AD), Christina Baeriswyl (Graphics), Remo Brunner (Public Relations), Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (Consulting), Ilonka Galliard (Agency Producer), Stylewar (Director), Stink Berlin (Production), Massive Music (Sound Composition).
