JvM/Limmat: Models in shoe boxes staged for Vögele-Shoes
Jung von Matt/Limmat is launching its first campaign for its client, Vögele Shoes. The main visual features models wrapped in branded tissue paper inside shoe boxes, wearing Vögele shoes, of course. The campaign is being rolled out not only in Switzerland but also in Austria and Slovenia.
Vögele-Shoes has been in Jung von Matt/Limmat's portfolio since last July, and now the agency is presenting its first campaign for the footwear label. It revolves around models posing in oversized shoe boxes, analogous to shoes wrapped in tissue paper. Naturally, the models wear Vögele shoes and put them in the limelight. Depending on the motif, the focus is sometimes on the extravagant, sometimes on the casual.
The result is nine motifs for posters and advertisements. In addition, short film sequences on e-boards breathe life into the shoebox models. The campaign is continued interactively on the web, with Voegele-shoes.com undergoing a complete redesign. The focus was on a uniform brand appearance in the course of the new communication presence, as the agency writes in a statement.
The new motifs are also present at the POS and also adorn the sides of the company's own trucks. The campaign will be launched on March 9 and will be used not only in Switzerland but also in Austria and Slovenia.
E-Board sequence
Responsible at Vögele-Shoes: Daniel Widmer (Head of Marketing), Carmela Vetsch (Head of Communications). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Inken Rohweder (AD), Samuel Christ (text), Nora Vögeli (graphics), Martin Samsel, Petra Gayko, Jasmin Schmid (consulting), Ilonka Galliard (art buying), Paco Peregrin (photography), Bruno Manser, Claude Eberhard (art direction web), Matthias Adolf (consulting web) and Rene Hildebrand HiHo (programming online).
The result is nine motifs for posters and advertisements. In addition, short film sequences on e-boards breathe life into the shoebox models. The campaign is continued interactively on the web, with Voegele-shoes.com undergoing a complete redesign. The focus was on a uniform brand appearance in the course of the new communication presence, as the agency writes in a statement.
The new motifs are also present at the POS and also adorn the sides of the company's own trucks. The campaign will be launched on March 9 and will be used not only in Switzerland but also in Austria and Slovenia.
E-Board sequence
Responsible at Vögele-Shoes: Daniel Widmer (Head of Marketing), Carmela Vetsch (Head of Communications). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Inken Rohweder (AD), Samuel Christ (text), Nora Vögeli (graphics), Martin Samsel, Petra Gayko, Jasmin Schmid (consulting), Ilonka Galliard (art buying), Paco Peregrin (photography), Bruno Manser, Claude Eberhard (art direction web), Matthias Adolf (consulting web) and Rene Hildebrand HiHo (programming online).
