JvM/Limmat for Migros: Animals let their farmer sleep in
The advertising agency Jung von Matt/Limmat has produced a video for the Migros brand TerraSuisse. The video focuses on sustainability and depicts a not-quite-ordinary Sunday morning on a farm.
Jung von Matt/Limmat has produced a film for the Migros label TerraSuisse. It is intended to show that TerraSuisse farms deliberately create habitats that enable a variety of species to live in densely populated Switzerland. In addition to biodiversity, the Migros label also guarantees species-appropriate husbandry and good conditions for farm animals.
The film shows animals on a typical TerraSuisse farm. Their behavior is astonishing: the rooster sticks his head into the dung heap to suppress his morning crowing. A goat tells a woodpecker to stop knocking. In the same way, she reprimands a loudly smacking pig. The cows walk around the farmyard in slippers. All for good reason. It's Sunday and the animals want to do something good for their farmer. They let him sleep. Only the church bells rouse him from his rest.
The film shows animals on a typical TerraSuisse farm. Their behavior is astonishing: the rooster sticks his head into the dung heap to suppress his morning crowing. A goat tells a woodpecker to stop knocking. In the same way, she reprimands a loudly smacking pig. The cows walk around the farmyard in slippers. All for good reason. It's Sunday and the animals want to do something good for their farmer. They let him sleep. Only the church bells rouse him from his rest.
The latest Migros film was also shot by the Vikings. A TerraSuisse farm in Niederwangen, Bern, served as the filming location.
Responsible at the Federation of Migros Cooperatives: Oskar Sager (Head of Marketing), Stefan Erhart (Head of Advertising/Agencies), Sven Guggenheim (Advertising), Sibylle Widmer (Advertising), Ursula Künzle (Media). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (CD), Livio Dainese (text), Fernando Perez (AD), Rolf Helfenstein, Fabian Röthlisberger, Michèle Gutmann (consulting), Ilonka Galliard (agency producer), The Vikings (director), Big Fish (film production), Massive Music (music).
