JvM/Limmat: Emil advertises Rivella in Germany

 
Rivella has had a new advertising figure in Germany since Monday. As Werbewoche reported in February (see ), the Swiss cabaret artist Emil Steinberger, who is well-known throughout the German-speaking world, has recently started advertising the milk serum-infused soft drink. The associated campaign was created by Jung von Matt/Limmat. The advertising campaign is designed to be as much about the advertising medium as it is about the product. The backdrop is spartan, the rest is Emil. He also penned the texts for the TV commercials. This is the first time that Emil Steinberger himself has appeared as an advertising medium. However, he has experience as a concept developer and author of TV commercials, and the fact that he is still appearing publicly for a product at the age of 75 is due to the concept of the campaign. "I can get fully involved. I don't have to be an actor, I have to be myself," he is quoted as saying in a Rivella press release. The second reason is simply the product: "Rivella has always accompanied me. On my tour with cabaret readings, however, I realize that Rivella is far too little known in German restaurants."
The campaign is limited to southern Germany, with a focus on Munich and Stuttgart, and is intended to make Rivella better known.

Responsible at Rivella International AG:

Cornelia Marending (Head of International Department), Patrik Marty (Product Manager International). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Direction), Bruce Roberts (Art Direction), Emil Steinberger, Alexander Holtz (Text), Conny Jäger (Graphics), Fabian Röthlisberger, Claudio Gentili (Consulting), Didi Knall, Erasmo Palomba (Art Buying). Production: Peter Hebeisen, Patrick Rohner (photography). Film Production: Peacock, Elena Pedrazzoli. Director: Rolando Colla, camera: Tomi Albrecht. Postproduction: Frame 11. Sound: Jingle Jungle.