JvM/Limmat advertises Mercedes rear view camera backwards
Mercedes-Benz has developed a backup camera designed to make it easier for drivers to reverse. The agency Jung von Matt/Limmat created a campaign for the product under the slogan «Just as good in reverse as in forward.».
Mercedes-Benz has developed a reversing camera designed to make reversing easier for drivers. The Jung von Matt/Limmat agency created the campaign under the motto "Reversing is just as good as driving forwards" and used a stylistic device from literature: the palindrome. These are sentences and terms that make the same sense when read forwards and backwards. The motifs have been on display in Switzerland since October 1.
Responsible at Mercedes-Benz Switzerland: Doris Lengwiler (Head of Marketing Communications Mercedes-Benz Cars). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), Alexander Holtz (Text), Inken Rohweder (Art Direction), Nora Vögeli (Graphics), Felix Schröder (Consulting).
Responsible at Mercedes-Benz Switzerland: Doris Lengwiler (Head of Marketing Communications Mercedes-Benz Cars). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), Alexander Holtz (Text), Inken Rohweder (Art Direction), Nora Vögeli (Graphics), Felix Schröder (Consulting).
