JvM launches new Nintendo handheld

Consumer electronics On March 11, the Japanese games company Nintendo launches its new portable console in Europe, with Jung von Matt/Alster realizing the launch campaign for the Nintendo DS. The Hamburg agency won the pitch against two competitors. The budget is to be 35 million euros. The integrated campaign includes radio and TV commercials, print and online advertising. There will also be PR measures, trade promotions and POS materials. The teaser campaign will start in February with advertisements and TV spots.