New legal rules for advertisers on the Internet

 The Swiss Advertising Association (SW) and the Commission for Fair Trading want to meet the need for more publicity and transparency. They have therefore published various legal agreements and codes on their homepages. The alcohol industry's new code of conduct, which sets out the rules for alcohol advertising, is now available online. Also new online is the consolidated code of the International Chamber of Commerce (ICC) on advertising and marketing communication practices. This is available in German and French on the SW and LK homepages. Finally, the guidelines for tests have been published. These provide information on the conditions under which the publication of tests is possible.