Jung von Matt Tech supports Hüsler Nest in digital transformation

The love brand Hüsler Nest celebrates its anniversary. The natural bed manufacturer has been providing its customers with high-quality sleep systems made from natural materials for 40 years. This premium experience should now be increasingly reflected in the digital presence of Hüsler Nest. For this reason, Jung von Matt Tech developed a comprehensive relaunch of the website that both digitizes and emotionally charges the brand and guides customers easily and intuitively through the brand world of Hüsler Nest.

"Inspire, Inform, Convert."

The new website follows the principle of "inspire, inform, convert" and offers integrated navigation with interaction elements, animations and a partner search including appearances for these partners. The new website consistently integrates specialist retailers and thus enables easy generation of leads.

The website implements Hüsler Nest's premium brand presence in the digital space and is based on clear communication guidelines that are adapted to the needs of customers. Customers are guided intuitively through the website and receive comprehensible digital advice on retailers, products and services - even without the assistance of a salesperson. The website was programmed in close partnership with Gold Interactive.

And: Scrollytelling elements were used to raise awareness of Hüsler Nest's hero product, "Liforma". These elements were again produced in collaboration with the Lucerne video production company gango luege.

Responsible at Hüsler Nest: Susanne Erlacher-Härtel (Head of Marketing Communications), Patrick Egloff (CEO). Responsible at Jung von Matt Tech: Vitalli Peters (Art Direction), Emmanuel Denier (Screen Design), Mergime Raci (User Experience), Stefanie Pfeffer (Project Management), Michelle Scholz (Managing Director, Creation & Experience). External partners:inside: Gold Interactive (Development)
Worldsites (SEO), Gango Luege (video production).