Jung von Matt pours pure wine for Blue Cross
In a campaign for the Blue Cross, Jung von Matt shows how a case of Bordeaux can turn into a coffin if you drink too much wine.
Just in time for the ball and festival season, the Zurich agency Jung von Matt/Limmat is launching a campaign for the Blue Cross. The prevention agency wants to promote a responsible approach to alcohol and risk-free consumption during the festive season, according to a media communiqué. With the campaign, the organization wants to make its services and advice on the subject of alcohol known to a wider audience. The concern of the Blue Cross is illustrated by a crate of Bordeaux. It can become a coffin in case of excessive consumption of wine, representative for all alcoholic beverages. The lettering on the crate deliberately plays with elements of wine vocabulary and combines them to form an epitaph. With the invitation "Enjoy life. Drink with understanding", the first motif unmistakably calls for a healthy approach to alcohol.
