Jung von Matt with subsidiary Jung von Matt/brand identity
As of August 1, the Jung von Matt agency has a subsidiary: Jung von Matt /brand identity. This accompanies companies in the analysis, strategy and development of brands and aims to give them an unmistakable identity.
The managing director of the new subsidiary will be Thomas Deigendesch. The subsidiary's core services are the in-depth analysis of brands, the definition of brand values, the development of a brand strategy, the establishment of a brand architecture and the implementation of a verbal and visual identity, according to a statement from the agency. Internationally, there is a cooperation with Jung von Matt/brand identity in Hamburg, which for example developed the brand identity of the travel provider TUI and manages it worldwide.
Thomas Deigendesch worked at Interbrand in Zurich and London for ten years, most recently as Strategy Director and member of the Executive Board in Zurich. He previously worked at the Institute for Business Research at the University of Zurich. Deigendesch is a regular speaker in Switzerland and abroad and publishes on marketing and branding topics.
The consultancy starts with a team of six employees, three of whom are corporate design specialists. It moves into premises in the former post office building at Hottingerstrasse 10 in District 7, just 200 meters from the Jung von Matt/Limmat headquarters.
