Jung von Matt/Limmat: New campaign realized for Lucerne University of Applied Sciences and Arts
Following a competitive evaluation, Lucerne University of Applied Sciences and Arts has commissioned Jung von Matt/Limmat to develop a new campaign.
The university's new communication is based on a reduced text campaign, according to a press release from the agency. It plays with the great names of this world. For example, Albert Einstein, Ernest Hemingway or Johann Sebastian Bach. The university wants to show that even the best can become even better. This is evident from the slightly adapted names of these personalities. Accordingly, the motto of the campaign is: Make more of yourself.
The campaign has been on display since mid-January on posters, advertisements, Internet banners and streetcar posters.
Responsible at the Lucerne University of Applied Sciences and Arts: Gaudenz Zemp (Head of Marketing & Communication), Alexandra Karpf (Head of Print Marketing and Product Communication), Luc Ulmer (Head of Online Marketing and Digital Communication). Susanne Haas (Project Manager Marketing and Communication). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Samuel Christ (Text), Patrick Beeli (Art Direction), Ariel Zumstein (Graphics), Thomas Hinderling, Dominic Daeppen (Consulting).
The campaign has been on display since mid-January on posters, advertisements, Internet banners and streetcar posters.
Responsible at the Lucerne University of Applied Sciences and Arts: Gaudenz Zemp (Head of Marketing & Communication), Alexandra Karpf (Head of Print Marketing and Product Communication), Luc Ulmer (Head of Online Marketing and Digital Communication). Susanne Haas (Project Manager Marketing and Communication). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Samuel Christ (Text), Patrick Beeli (Art Direction), Ariel Zumstein (Graphics), Thomas Hinderling, Dominic Daeppen (Consulting).
