Jung von Matt/Limmat drives foreign countries crazy for Rivella

The creative agency Jung von Matt/Limmat is entering the next phase with the international Rivella campaign "The world is crazy enough". The Zurich-based agency has developed a package of communication measures that will be used in the core markets of France and Germany from May. At the heart of the campaign are two TV commercials that confront viewers with statistical observations of normal madness. For example, a man is greeted in the evening by all the new partners he has statistically been with during his lifetime. Or a letter carrier hands a family's mail into their car, in which they statistically spend more than four years of their lives.