Jung von Matt/Limmat communicates for Laureus

 The Laureus Foundation, which presents the annual World Sports Award, has established the Laureus Foundation Switzerland and commissioned the PR unit of the Zurich agency Jung von Matt/Limmat (JvM) to act as its press office. Last Friday's founding event and media conference was attended by a host of world-class athletes, including Boris Becker, Edwin Moses, Ilie Nastase, Marc Rosset and Bertrand Piccard. IWC Schaffhausen and Mercedes Bernz initiated the creation of a separate Swiss foundation. According to JvM's press release, with the help of other sponsors, it is set to become one of the most important sports-related foundations in Switzerland.