Jung von Matt/Limmat: Music teacher turned into a donkey for Fritz and Fränzi
Jung von Matt/Limmat has designed new visuals for the magazine published by the Fritz and Fränzi Parenting Foundation. The posters depict how children and teenagers view adults.
The Jung von Matt/Limmat agency depicts teachers as animals for the family magazine Fritz und Fränzi. The illustrations are intended to show how children and young people see adults in and around school. In various motifs, the ads are intended to illustrate that children see the supposedly likeable gym teacher as a rat, the head teacher as a goat or the music teacher as a donkey, for example.
The magazine aims to understand what makes young people tick, writes the agency. This requirement is also the concept for the new print motifs. Fritz und Fränzi gives both adults and young people tips on how to tackle any differences and conflicts between young and old.
The advertising campaign has been running in family-oriented magazines throughout German-speaking Switzerland since December.
Responsible with Fritz and Fränzi: Dr. Ellen Ringier (President of the Board of Trustees), Thomas Schlickenrieder (Publishing Director). Responsible at Jung von Matt/Limmat: Tom Seinige (Creative Direction), Thomas Ammann (Text), Inken Rohweder (Art Direction), Nora Vögeli (Graphics), Erasmo Palomba, Ilonka Galliard (Art Buying)
Ariane Sonderegger (consulting), André Rösler (illustration).
The magazine aims to understand what makes young people tick, writes the agency. This requirement is also the concept for the new print motifs. Fritz und Fränzi gives both adults and young people tips on how to tackle any differences and conflicts between young and old.
The advertising campaign has been running in family-oriented magazines throughout German-speaking Switzerland since December.
Responsible with Fritz and Fränzi: Dr. Ellen Ringier (President of the Board of Trustees), Thomas Schlickenrieder (Publishing Director). Responsible at Jung von Matt/Limmat: Tom Seinige (Creative Direction), Thomas Ammann (Text), Inken Rohweder (Art Direction), Nora Vögeli (Graphics), Erasmo Palomba, Ilonka Galliard (Art Buying)
Ariane Sonderegger (consulting), André Rösler (illustration).
