Jung von Matt/Limmat: Facebook Places Shows Places Far Away
Facebook's location-based service «Places» has been active in Switzerland for a few weeks now. Jung von Matt/Limmat is now using this service to promote Tui's vacation destinations.
The Facebook service «Places» allows users to share their current location. Using geotargeting on their smartphones, the app displays nearby locations where users can «check in.» Tui Suisse is now using this new app to promote distant vacation destinations with a simple action.
Where Tui branches would normally appear on the screen, the names of vacation destinations are now displayed—always accompanied by a promotional price. For example: «Mallorca, starting at 490 francs at Tui.».
Contact at Tui Suisse: Martin Wittwer (CEO, Tui Suisse), Roland Schmid (Corporate Communications Officer, Tui Suisse), Erich Mühlemann (Head of Distribution, Head of eCommerce). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), David Hanselmann (Art Direction), Samuel Christ (Copy), Marion Marxer, Oliver Vedolin (Consulting).
Where Tui branches would normally appear on the screen, the names of vacation destinations are now displayed—always accompanied by a promotional price. For example: «Mallorca, starting at 490 francs at Tui.».
Contact at Tui Suisse: Martin Wittwer (CEO, Tui Suisse), Roland Schmid (Corporate Communications Officer, Tui Suisse), Erich Mühlemann (Head of Distribution, Head of eCommerce). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), David Hanselmann (Art Direction), Samuel Christ (Copy), Marion Marxer, Oliver Vedolin (Consulting).
