Jung von Matt/Limmat accompanies launch of Muji in Switzerland
The Japanese retailer Muji opens its first permanent Swiss store in Glattzentrum. Jung von Matt/Limmat accompanied the launch of the brand in Switzerland with PR measures and media relations.
Around 500 people visited the store at the opening on Friday. Starting at 9 a.m., the ex-exclusive press event kicked off with a tour of the store. A little later, the store was officially opened with a speech by Satoru Matsuzaki, chairman of Ryohin Keikaku, the company behind Muji.
The launch of Muji in Switzerland met with great interest both on the opening day at the Glattzentrum and in Swiss lead and lifestyle media, showing that Muji is hitting the nerve of the times with its opening.
Design in focus
On the eve of the store opening, Kenya Hara, Muji's art director and one of Japan's leading graphic designers, gave a guest lecture on the topics of design and "emptiness" at Muji to around 400 students and interested parties at the ZHdK. The focus on design at Muji was also demonstrated by the accompanying Koinobori installation by Japanese designer Reiko Sudo in the atrium of the Glatt Center and the exclusively produced key visual that showcases Muji's products and their minimalist design.
The goodie bags distributed at the store opening on October 4, 2019, bear the inscription "Butter Chicken Curry" - Muji's best-selling product - and are a limited edition produced exclusively for the Swiss launch and designed by Kenya Hara.
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Responsible at Muji EuropeMadoka Shimotsunuki (PR Executive); Motoki Koketsu (Designer). Responsible at Jung von Matt/LimmatDavid Hanselmann (Art Direction); Stefan Girtanner (Production Assistance); Christoph Kinsperger, Sabrina Izumi (PR); Nico Keramaris (Client Director).
