Jung von Matt/Limmat: Baden gets fit
Jung von Matt/Limmat carried out a striking ambient campaign to mark the opening of Exersuisse Baden.
In the pedestrian zone of Baden, a strongman caused quite a stir: he held on to a horizontal bar for hours with just one hand. The action at a mobile poster site drew the attention of passers-by to the new Exersuisse training center, which was opening just around the corner.

The location in Baden's Gstühl-Center is the first Exersuisse branch in the canton of Aargau - and the 19th in the whole of Switzerland. The training principles are based on the latest medical and sports science findings. For example, Exersuisse is the first provider in Switzerland to have so-called eccentric equipment, which enables particularly efficient training. True to the motto: no resting, more effect - as the feat of strength of the Exersuisse promoter in Baden's city center showed.
//www.youtube.com/watch?v=M5uERpGYSOw
Responsible at Exersuisse: Sandra Thoma (Owner); Annette Brauer (Marketing); Julia Dieziger (Public Relations). Responsible at Jung von Matt/Limmat: Andy Lusti (Creative Direction); Christina Wellnhofer (Art Direction); Daniel Gremli (Text); Aude Kohler, Bettina Ehrismann (Graphics); Merja Rinderli, Milena Elias (Consulting); Philipp Bühler (Public Relations); Streuplan (Production).
