Julius Baer is the main sponsor of 'Live at Sunset' from 2012
Starting in 2012, Julius Bär has been a major sponsor of the annual «Live at Sunset» music festival in Zurich, which takes place this year from July 11 to 22.
Music, art and culture have always shaped the corporate philosophy of Bank Julius Baer and are an integral part of its sponsorship commitment, according to a press release. The Bank itself maintains an art collection with over 5,000 works by contemporary Swiss artists and has been a partner of the Verbier and Lucerne Festival am Piano for several years. As the main sponsor of this festival, the bank is breaking new ground and supplementing its classical sponsorship program with pop, rock and jazz.
Live at Sunset" was founded in 1996 and since then around 150 concerts have been performed on stage. Well-known international and national stars such as Diana Ross, Tom Jones, Sting, Joe Cocker, Simply Red, Alanis Morisette, Katie Melua, Morcheeba, Andrea Bocelli, Stephan Eicher, Züri West, Sophie Hunger, Nina Hagen, Nigel Kennedy and many more have performed on the "Live at Sunset" stage.
"Live at Sunset" will take place from July 11 to 22, 2012 at the Dolder in Zurich.
