Julius Baer appoints Winfried Daun as Global Head Brand & Marketing
Julius Bär has appointed Winfried Daun as Global Head of Brand & Marketing. In this newly created position, he will lead the areas of branding, central marketing, content marketing, sponsorship and partnerships, and digital channels. Daun comes from UBS, where he held various strategic roles for over 19 years.
Julius Baer has appointed Winfried Daun as Global Head Brand & Marketing. In this newly created position, he is responsible for branding, central marketing, content marketing, sponsoring and partnerships, client communities, client communications and digital channels.
Extensive experience in brand management
Winfried Daun has extensive experience in brand and marketing management. He joined Julius Baer from UBS, where he held various strategic and leadership roles for more than 19 years and was responsible for brand communications across all channels and global initiatives. Most recently he was Head Group Brand, Creative and Innovation.
Prior to this, he worked as a consultant at BBDO Consulting and PricewaterhouseCoopers Consulting. Winfried Daun holds a doctorate in economics from the University of St. Gallen.
Strengthening the brand impact
Stefan Bollinger, CEO of Julius Baer, said: "We are very pleased to welcome Winfried Daun to Julius Baer. As a proven expert in global branding and marketing, he will be instrumental in strengthening the impact of our brand and our value proposition to our clients in all our markets, as well as closely aligning the execution of campaigns and initiatives with our strategy and the needs of our clients."
Julius Baer is the leading Swiss wealth management group and a premier brand in this global sector, focused on providing personalized service and advice to sophisticated private clients. At the end of 2025, assets under management amounted to CHF 521 billion. Julius Baer is present in around 25 countries and around 60 locations.
