John Lay Solutions: New communication concept for Freiburger Kantonalbank
Freiburger Kantonalbank is now addressing its customers in all branches via digital media. Current information about the bank and its products is displayed. The digital communication concept implemented by John Lay Solutions covers all 27 branches, is completely bilingual and allows content to be updated within minutes.
With the launch of the new communication concept in all branches, Fribourg Cantonal Bank is one of the leading financial institutions in Switzerland in the field of dynamic communication, according to a press release. Customers are informed about banking products and activities via digital media in the shop window and in the customer zone. The display also shows constantly updated weather and stock market news. Thanks to the flexibility of the concept, Fribourg Cantonal Bank can communicate with its customers in German and French at the same time. In addition, the new communication concept allows information to be adapted very quickly so that local developments can also be incorporated immediately.
The dynamic communication solution was planned and implemented on behalf of the Freiburger Kantonalbank by the Lucerne-based multimedia company John Lay Solutions as general contractor.
The dynamic communication solution was planned and implemented on behalf of the Freiburger Kantonalbank by the Lucerne-based multimedia company John Lay Solutions as general contractor.
