Jochen Witte moves to Admeira
Jochen Witte, COO at Stailamedia, is moving to the joint marketing company of Ringier, SRG and Swisscom at the beginning of September. There, he will be responsible in particular for driving forward technical innovations and promoting overarching product development.
"Following the successful market launch, Admeira's focus is on expanding its offering and launching innovative forms of advertising. This clearly includes the expansion of digital marketing offers as well as the further development of target group-oriented advertising - be it in the online area or in classic TV," says Marc Sier, Chief Operation Officer at Admeira. "With Jochen Witte, we now have a proven expert on board who, in addition to entrepreneurial spirit, brings with him an enormous amount of knowledge and experience around simplifying and increasing the efficiency of advertising measures across all media. An area that is of very high importance at Admeira," Sier continues.
Jochen Witte said in a statement about his new challenge: "I am extremely pleased to be able to play a decisive role at Admeira - one of the most exciting media projects in Europe at the moment. The task of putting classic and digital advertising on a common footing is extremely interesting. Especially in a company of this size and with complementary resources that also make it possible to implement complex product ideas."
Jochen Witte has a degree in computer science and has been working at the interface between technology, media and data for 15 years. He was COO at Stailamedia and is an industry expert in online video, advertising technology, and programmatic and data-driven marketing. In his previous role at Online Advertising Solutions, Witte was the founder and CTO responsible for developing one of the first video ad servers and a network for online video advertising in Germany.
