Jim & Jim: Zazou Mall dances for Danone Activia
As part of the global "Dare to feel good" campaign, in which Shakira serves as brand ambassador, Danone Activia conducted a sampling in several Swiss cities. This was combined with a dance action to the surprise of passers-by.
To draw attention to the Activia motto "Well-being comes from within," the world's largest yogurt brand enlisted former DSDS contestant Zazou Mall as a dancer. Together with a promotion crew of several people, she transformed various Swiss squares into an outdoor dance studio and managed to get even some reserved Swiss to dance along courageously. Wearing a belly-free outfit and supported by a multi-headed promoter team, the gifted dancer showed her well-known hip swing to Shakira's summer hit "Dare (La la la)". The Colombian world star can be seen and heard with this single in the current Activia TV commercial.
//www.youtube.com/watch?v=p-28y2n9q-M
Responsible at Danone Activia: Carine Labatut (overall management), Martina Winterhalter (project coordination), Marco Zangger (freelance photographer). Responsible at Jim & Jim: Cyrill Steiner (Head of Promotion), Corina Rainer (Project Assistance).
