Jim & Jim: cinema spot for TCS
The Cooldown Club, the TCS breakdown service for young people, offers its members discounts on two-phase training. Jim & Jim has created a cinema spot to publicize this offer to the relevant target groups.
The agency, which specializes in youth and student marketing, staged the advantages of the TCS Cooldown Club on the basis of the notorious monetary bottlenecks of young drivers: The spot shows a young man doing unconventional jobs and thus illustrates that it is also possible to afford the two-phase training without doing boring and "stupid" jobs. The cinema spot can currently be seen in cinemas in various major Swiss cities.
Spot long:
//www.youtube.com/watch?v=bhZ3Eda9uZY
Spot short:
Responsible at TCS: Kathrin Spatzier (responsible for Cooldown Club), Stefanie Thueler (project management/responsible for 2-phases). Responsible at Jim & Jim: Fabio Emch (overall management), Tobias Bonfanti (production management/concept). Responsible at Hillton: Tobias Bonfanti (director/editor), Kris Lüdi (director/editor), Pierre Castillo Bernad (cinematographer), Jan Wittrowski (lighting), Jingle Jungle (sound design).
