Now the express goes at speed to the free battlefield
Tamedia Board Chairman Hans-Heinrich Coninx symbolically announced the «landmark decision» to launch a tabloid called Express, with at least 32 pages, under the roof of the Glaspalast
The "epochal launch decision" for a tabloid of at least 32 pages called Express was symbolically announced by Tamedia Chairman of the Board Hans-Heinrich Coninx under the roof of the glass palace on Werdstrasse; the official burial of TV 3 had been announced in the basement.Tamedia has taken a long time to enter the commuter newspaper market: More than three years have passed since the launch of 20 Minuten, and a good year has passed since its competitor Metropol was technically knocked out. In spring 2003, the media group is now definitely entering the commuter newspaper ring.
With this late attack, Martin Kall delivers his journeyman's piece as the not-so-new Chairman of the Tamedia Management Board. He presented himself in a correspondingly martial manner - and was convinced that the war declared on Tuesday would only have one winner: "us". Officially, the free newspaper, which has an initial circulation of 300,000 copies, is a further development of the ZürichExpress. In fact, it is a split of the top-selling title (Kall: "ZE now generates more revenue than the Belcom Group") into an unedited daily newspaper of the city of Zurich and the Express, which is creating 20 new jobs. However, he will not reinvent the commuter newspaper in terms of content.
The NZZ, which holds 40 percent of the shares in ZürichExpress, participates in the official gazette as a "joint public service" (Coninx). Nevertheless, the minority shareholder's surprisingly cooperative attitude can be seen as indirect support for the fight against the Scandinavian intruder. And it could also work out financially: Until the opening of the new Bubenberg printing center in mid-2004, Tamedia will have to have half of the four-color Express circulation printed externally. Newly appointed Express Managing Director Marius Hagger will only announce next week with whom. It cannot be ruled out that NZZ will be awarded the contract (oc).
With this late attack, Martin Kall delivers his journeyman's piece as the not-so-new Chairman of the Tamedia Management Board. He presented himself in a correspondingly martial manner - and was convinced that the war declared on Tuesday would only have one winner: "us". Officially, the free newspaper, which has an initial circulation of 300,000 copies, is a further development of the ZürichExpress. In fact, it is a split of the top-selling title (Kall: "ZE now generates more revenue than the Belcom Group") into an unedited daily newspaper of the city of Zurich and the Express, which is creating 20 new jobs. However, he will not reinvent the commuter newspaper in terms of content.
The NZZ, which holds 40 percent of the shares in ZürichExpress, participates in the official gazette as a "joint public service" (Coninx). Nevertheless, the minority shareholder's surprisingly cooperative attitude can be seen as indirect support for the fight against the Scandinavian intruder. And it could also work out financially: Until the opening of the new Bubenberg printing center in mid-2004, Tamedia will have to have half of the four-color Express circulation printed externally. Newly appointed Express Managing Director Marius Hagger will only announce next week with whom. It cannot be ruled out that NZZ will be awarded the contract (oc).
