Jean-Remy von Matt heads outdoor jury in Cannes

The organizers of the 54th Cannes Advertising Festival have announced that Jean-Remy von Matt will chair the jury in the "Outdoor" category. Von Matt is the founder of the Hamburg agency Jung von Matt, which was recently recognized as a leading creative agency by the German newspaper Handelsblatt. He is delighted to have been appointed head of the jury, according to the Cannes organizers' communiqué. Outdoor advertising is the biggest challenge for the creative industry, as no other medium has to fight for the consumer's attention to the same extent. This year's festival in Cannes takes place from June 17 to 23.