January and CR: Web presence for Marcuard Heritage
Marcuard Heritage Asset Management launched a completely redesigned website a few days ago. In January, the company was commissioned to work with CR Kommunikation on the design and implementation of the new website.
January is responsible for the design as well as the technical realization; CR Kommunikation for the project management and the development of the text content. In order to strengthen its positioning as a global company, the the new corporate website on a generous independent visual language, which shows the cities of the worldwide Marcuard Heritage branches. For a high level of recognition, the previously used clocks were continued and expanded in close-up. The existing color scheme in blue tones was extended by some dynamic accents. By combining a noble serif font with a straightforward no-frills sansseriffont, the traditional as well as the forward-looking aspects of the company are subtly conveyed.
In a modern Responsive concept, the worldwide branches, services and the approximately 60 employees were presented in an appealing way. Through the use of animations and an innovative navigation concept in the technical realization, the user is offered intuitive user guidance and an emotional experience. This also distances the company from the majority of its direct competitors.
The website was implemented in German and English. In a further phase, the Russian version will follow.
Responsible at Marcuard Heritage: Marcuard Heritage: Patrick Stauber. Responsible at January Designbureau: Emanuel Gürth, Fredy Espejo, Vince Hehlen (concept, design and technical realization). Responsible at CR Communication: Thomas Löhrer, Ramona Tarelli (project management and text content).
