James wins fitness chain One as a new customer

With over 20,000 members, One Training Center—a subsidiary of the Migros Luzern cooperative—is the leading fitness chain in Central Switzerland. The James agency is pleased to have been selected, without a prior pitch, to guide and support the client’s communications efforts going forward.

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The agency is currently working on the new image campaign. The first results will be seen in the coming weeks. The hallmarks of OneTraining Centers are "one to one" member care and high quality standards at all levels. All fitness instructors hold the federal certificate of proficiency or are in training to do so. In addition, every member can train at all 14 locations in central Switzerland or relax in the wellness areas.

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