"Marketing Yearbook 2019": Issue 29 appears bilingually for the first time
The 29th edition of the «Marketing Yearbook» is being published in two languages for the first time in its history, increasing its circulation by 30% to 8,500 copies in German-speaking and French-speaking Switzerland. Victoria Marchand, publisher and editor-in-chief of the French-Swiss B2B publication Cominmag.ch, is in charge of editorial management.
Following the successful 2018 edition, the 29th edition of the "Jahrbuch Marketing 2019" will be published for the first time with articles in German and French. The print run will also be increased by 30% to 8,500 copies in order to reach decision-makers in marketing and opinion leaders in French-speaking Switzerland.
The digital revolution is forcing companies to reinvent themselves. Now no professional field can escape the question: What should we do to get it right? In order to better understand this change, 33 marketing managers from 11 sectors (banking, insurance, retail, luxury goods, services, industry, leisure, media, etc.) from German-speaking and French-speaking Switzerland have their say in the 2019 yearbook and report on their experiences in this phase of upheaval. How are they implementing new knowledge? How do they train their employees? How has digital technology changed their working methods? How do they communicate with their customers?
