Yearbook of Advertising: Honor for Swiss agencies

The winners of this year's Yearbook of Advertising competition have been announced. A total of 362 agencies from Germany, Austria and Switzerland submitted around 1,350 entries. The jury selected four megaphone winners from 41 industry winners and six sector winners, including agencies from Switzerland. Polyconsult from Bern, for example, was honored for its advertisements for Swiss meat in the food and enjoyment category. Neue Lgk from Bern was honored for its TV commercial for Swiss Post in the Transport and Logistics category. Ogilvy & Mather from Zurich was honored twice: Once in the Personal Needs category for the ads for Mattel and once in the Insurance category for the ads for Alliance Suisse.
The Berlin agency Heimat received a megaphone for Hornbach in the category "Communication Strategy of the Year 2007". In the category "Integrated Campaign of the Year 2007", DDB Berlin and Tribal DDB Hamburg were awarded a megaphone for VW Golf. The agency Kempertrautmann from Hamburg won a megaphone for a commercial in the category "TV appearance of the year". The agency Denkwerk received the megaphone for BMW-web.tv in the "Website of the Year" category.

All winners will be profiled in detail in the 2008 Yearbook of Advertising. The award ceremony and book presentation will take place on February 28, 2008 in Berlin.