Yearbook of Advertising: Volume 48 to be published on March 11, 2011
The Yearbook of Advertising 2011, Volume 48 is available in bookstores from March 11, 2011. TV and radio commercials, advertisements, posters and digital media. Direct marketing, ambient media, events as well as stores, stores, point of sale.
The Yearbook of Advertising offers a comprehensive overview of advertising in the past year. Trends and changes in communication in German-speaking countries are documented and presented in a unique comparison thanks to the industry-specific organization of the work. Over 400 campaigns and advertising measures are portrayed in the 48th volume. Among them are the award-winning competition entries: Industry and sector winners as well as the winners of the Megaphone awards, which are presented in detail in the editorial section of the yearbook.
Articles by renowned industry journalists take a critical look at the advertising industry in 2010. In addition, detailed portraits are dedicated to the agency network Ogilvy & Mather, the communications location Hamburg and the communications personality Andreas Grabarz.
