"Yearbook of Advertising 2006" published
Approximately 420 agencies from Germany, Austria, Switzerland, and South Tyrol submitted over 1,100 entries to the competition for inclusion in the 2006 Advertising Yearbook.
400 invited guests attended the presentation of the JdW Megaphone (Econ Awards) and the "Yearbook of Advertising 2006" on May 16, 2006. The
The 10th award ceremony, which is organized annually by Econ Verlag, is the official conclusion of the creative competition for advertising from German-speaking countries.
Around 420 companies took part in the competition for inclusion in the 2006 Advertising Yearbook.
Agencies from Germany, Austria, Switzerland and South Tyrol with over 1,100 works
took part. An independent 16-member jury and a special expert jury for the
Online projects evaluated the entries and selected five winning entries. These
were awarded the silver megaphones at the event. For the
"Campaign of the Year", the competition trophy went to the VW GTI campaign "For
Boys who were men back then" by DDB, Berlin. Schitto, Schmodde, Waack,
Frankfurt am Main was awarded a prize for the poster campaign "The Magic of the Everyday".
Megaphone honored. The "National Spot of the Year" comes from Young&Rubicam
Germany, Frankfurt am Main, whose advertising film for Sharkproject convinced the jury.
The jury also awarded a prize for the "Regional Spot of the Year". The award
went to H'N'C, Hunters and Collectors Wiesbaden for their work for the Leipzig
Transportation companies. The adidas Y3 website from Neue Digitale, Frankfurt am Main, was created as a
"Website of the Year" award. The megaphone for the "Newcomer Agency of the
This year, two agencies were awarded the "Agency of the Year": kempertrautmann, Hamburg and Krieg,
Schlupp, Bürge/Springer and Jacoby, Zurich. The jury also selected the winners
seven areas and a total of 36 sectors. These are presented on the website.
The 10th award ceremony, which is organized annually by Econ Verlag, is the official conclusion of the creative competition for advertising from German-speaking countries.
Around 420 companies took part in the competition for inclusion in the 2006 Advertising Yearbook.
Agencies from Germany, Austria, Switzerland and South Tyrol with over 1,100 works
took part. An independent 16-member jury and a special expert jury for the
Online projects evaluated the entries and selected five winning entries. These
were awarded the silver megaphones at the event. For the
"Campaign of the Year", the competition trophy went to the VW GTI campaign "For
Boys who were men back then" by DDB, Berlin. Schitto, Schmodde, Waack,
Frankfurt am Main was awarded a prize for the poster campaign "The Magic of the Everyday".
Megaphone honored. The "National Spot of the Year" comes from Young&Rubicam
Germany, Frankfurt am Main, whose advertising film for Sharkproject convinced the jury.
The jury also awarded a prize for the "Regional Spot of the Year". The award
went to H'N'C, Hunters and Collectors Wiesbaden for their work for the Leipzig
Transportation companies. The adidas Y3 website from Neue Digitale, Frankfurt am Main, was created as a
"Website of the Year" award. The megaphone for the "Newcomer Agency of the
This year, two agencies were awarded the "Agency of the Year": kempertrautmann, Hamburg and Krieg,
Schlupp, Bürge/Springer and Jacoby, Zurich. The jury also selected the winners
seven areas and a total of 36 sectors. These are presented on the website.
