"Yeah, great, more, that's it, yeah!"
Serranetga turns users into star photographers. An interactive «video game» is being used to find the perfect cover for the magazine «20 Minuten Friday.» This campaign is part of Samsung’s «Just Alpha» initiative.
Since the middle of this week, Mr. and Mrs. Swiss can experience one-to-one how it feels to put a top model in the right light. Serranetga launched an interactive cover shoot for Samsung as part of the "Just Alpha" campaign, in which users press the shutter button themselves. The highlight: The winning photo actually makes it onto the cover of the "20 Minuten Friday" issue on November 14, which is published during the Zurich Fashion Days. And this is how you get involved: At www.alpha-cover.ch, the user finds himself on the set of a photo shoot. Everyone is ready, only the photographer doesn't show up. Now it's up to the user to set the scene for international top model Ronja Furrer. He chooses between different poses and outfits and shoots high-resolution images in real time with a single click. Once he has the perfect picture in the can, he can edit it and submit it as a potential Friday cover.
The "real" shoot with Ronja Furrer and the well-known Swiss stylist Philipp Junker took place three weeks ago. Subsequently, the high-resolution film sequences were synchronized with the online videos in such a way that each click can be assigned to the correct image to the millisecond. In this way, each of the approximately 6300 video frames becomes a potential cover.
The campaign will be promoted via interactive online advertising media, social media channels and - as part of a cooperation with 20 Minuten Friday - print ads as well as editorial content. pan
