It's Grill o' Clock: PRfact grills together with Weber
Since October 2018, PRfact has been supporting the integrated communications efforts of premium barbecue manufacturer Weber-Stephen in Switzerland, thereby expanding its expertise in the consumer goods sector.
In addition to taking over the Swiss social media presence since October 2018 and identifying and selecting suitable influencers and bloggers, PRfact has already organized two events for Weber in November. Journalists, influencers and consumers celebrated the winter barbecue right next to the Chalet Züriberg in Zurich and in the garden of the Royal Savoy in Lausanne. The guests prepared various fondues on the Weber grills and were able to see for themselves that the grill can be used all year round and for all dishes.
The events are part of the #ItsGrilloClock campaign developed by PRfact, which demonstrates that the Weber grill can be used for all kinds of dishes at any time of year. In addition to the national social media presence including influencer marketing, media relations and the organization of various events, PRfact will also develop a format that showcases the culinary and cultural diversity of barbecues in Switzerland. The first implementations will be visible in early 2019.
